The Curious County? Or The Charming County?

curious-countyThe curious county campaign, devised by Ipswich-based agency Condiment, was unveiled by Visit Suffolk brand manager Amanda Bond during a conference for tourist industry professionals at the end of last month. The slogan is being considered by Visit Suffolk for a tourism campaign.

Peter Aldous, MP for Waveney, said: “It could mean interesting and unusual, but it also means odd and it doesn’t stand out as the right branding.”

The advertising agency behind it said it was meant to describe the range of attractions on offer and generate conversation and reaction.”

Mr Aldous added, “To my mind it doesn’t seem the most obvious way of marketing the county and getting people to come here.”

Guy McGregor, a Suffolk Country Councillor, said: “Are the coast, Constable Country or the Waveney Valley curious?

Here at Runaway Coast, we decided to consult the dictionary on the exact meaning of curious…

cu·ri·ous  (kyr-s)

1. Eager to learn more: curious investigators; a trapdoor that made me curious.
2. Unduly inquisitive; prying.
3. Arousing interest because of novelty or strangeness: a curious fact.
4. Archaic
a. Accomplished with skill or ingenuity.
b. Extremely careful; scrupulous.

And our thoughts….
Well potentially we’d like people to learn more about Suffolk, although the charm of Suffolk doesn’t arouses interest because of it novelty or strangeness.

So we decided to look up the word “Charming” instead

charm  (chärm)

1. The power or quality of pleasing or delighting; attractiveness: a breezy tropical setting of great charm.
2. A particular quality that attracts; a delightful characteristic: A mischievous grin was among the child’s many charms.
3. A small ornament, such as one worn on a bracelet.
v. charmed, charm·ing, charms
1. To attract or delight greatly: the simple elegance of the meal charmed the guests.

2. To induce by using strong personal attractiveness: charmed the guard into admitting them without invitations.

And yes, that does it for us….


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